It's no secret that whenever something new and hip is released, that companies are ready to line up with it. And with the Apple iPod Nano, it was, and still is no different. The iPod literally changed the way the world thinks about music. The iPod was such a popular item, that it reached and is used by every possible segment of the population. It didn't take long for marketers and advertisers to realize that all those Apple iPod Nano users represent a big time target audience. Many marketers soon moved to be seen and heard with the Apple iPod Nano.

Soon after its release, many businesses who wouldn't normally be seen with the iPod, were suddenly hand in hand with the world's most popular digital music player. Before you knew it, there were charities working together with Apple to create an iPod Nano with that charity's logo and colors on it. Many charities that associated themselves with the Apple iPod Nano suddenly appeared to be current, hip and worthy of time and attention.

It was the music industry, though, that really figured out how to make the iPod work for them. We all know that the music industry doesn't really like people downloading and listening to music for free on an Apple iPod Nano. However, some people in the music universe soon deduced that there were many people who only used the iPod for their music, and nothing else. The danger was that to go against the iPod Nano was to go against your fanbase.

Some bands decided to directly associate themselves with the iPod Nano; U2 being the biggest and most recognizable band to do so. A limited U2 edition of the iPod Nano was released, and songs could only be downloaded via the Apple iPod Nano. Of course, there was the obligatory super-cool ad campaign featuring the band, the songs and the Apple iPod Nano . Because of this foresight, two goals were achieved. One was to get the songs and iPod Nano introduced to the buying public. The second goal was that U2 did not appear to be anti-download and embraced the iPod and everything it can do.

In the early days of music downloading, there were many bands who scoffed at the idea of having their music listened to for free. As a result, they appeared to be greedy, out of touch and completely against the wishes of their fans. But, with the advent of the Apple iPod Nano , it is now imperative that if the whole world is going to be listening to this little device, then they might as well be listening to you.