May 18, 2007
Marketing movies in 2007
With sure-fire hits like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Harry Potter whatever and Transformers, it looks like 2007 will definitely bring in the big dollars. And, of course, those big profits aren't exclusive to the theater itself.
You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. There will be the hit theme song for each movie available for download on your iPod Nano. Of course, you'll also have to play the official video game on your Xbox 360 . For those who are too busy to stay home, you can play the game on your Sony PSP. Don't forget getting the newest trailer sent to the digital camcorder display feature of your cellular phone too.
The devices we use today are now places where we are bombarded with information, rather than just devices for entertainment. The new Harry Potter video game for the Sony PSP might have snippets of the film placed in there in order to entice the viewer to check out the movie itself. And maybe commercials for the new Harry Potter movie might have a website posted where people can download the latest theme song onto their Apple iPod Nano. And don't forget the constant barrage of ads that ask people to text a phone number in order to get the latest Harry Potter trivia game sent to the digital camcorder display feature of their cell www.millennium3000.com/expandalbe-digital-cordless-handset-p-320.html