Whenever something new, exciting and revolutionary is introduced to the general public, it's nearly a given that other corporations, companies and interests want to hitch their branding wagon to that train. A product that companies wanted to work with is the Apple iPod Nano. The power of the iPod Nano is so great that it changed how the world thinks and listens to music.

The biggest band to work with the iPod was U2. A limited U2 edition of the iPod Nano was released, and songs could only be downloaded via the Apple iPod Nano. Of course, innovative, expensive and exceptionally cool marketing and advertising campaigns were released. Two very important goals were reached because of this. One was to get the songs and iPod Nano introduced to the buying public. The second goal was that U2 did not appear to be anti-download and embraced the iPod and everything it can do