The Xbox 360 can do a bunch of things. It can play movies, show images, broadcast TV shows and music videos and can even download arcade games from online. Yes sir, the Xbox 360 is quite the machine.

But, ultimately, what makes the Xbox 360 totally cool is the same thing that makes any home video game system something worth buying: the quality of the games and the quality of the gameplay itself. Even though the Xbox 360 is capable of performing all these great functions, let's face it, if the games and gaming experience itself of the console is sub-par, it just wouldn't do well in the market now will it?

In the old days, games were released without much fanfare. And while some games were excellent, some were also pretty flat and boring. Today, major game releases are done with an advertising and marketing campaign, commercials, promotions and other exhibitions. Gaming expos and conferences have popped up all over the world, and you can bet that Xbox 360 games are front and center at these events.

In terms of overall video game play, Xbox 360 has consistently set the bar in terms of games that are unique, challenging, original and fun to play. Everything from sports to adventure and action games all have fantastic graphics, detailed storylines, interesting characters and enough suspense to keep players playing and keep them interested as well. Think about the old games you used to play, and how challenging they were at the time. Today's games and consoles simply blow them out of the water.

The benchmark for the Microsoft Xbox 360 are, and always will be its games. Never content to stand pat, the Xbox brand is always looking to improve, increase and change the gaming experience. If you think today's games are cool - which they are - just imagine how the games of tomorrow will be!